Project Overview
Our client, a prominent family law firm with locations in California, sought to attract more leads and inquiries for their legal services. Facing intense competition, they turned to SEO Specialist USA to elevate their online visibility and drive local traffic through targeted Local SEO strategies.
The challenge was clear: optimize the client’s Google My Business (GMB) profiles, improve local keyword rankings, and increase lead generation through both locations. Leveraging a strategic approach, we delivered measurable results and helped the client dominate the local search landscape.
The Highlights
Within a few months, we achieved the following results:
- Location A:
- Monthly calls: Increased from 111 to 752.
- Total impressions: +320%.
- Improved rankings for 15+ high-traffic keywords.
- Location B:
- Monthly calls: 111 (newly optimized location).
- Added 10+ relevant local keywords to rank on Google.
- Enhanced visibility in a highly competitive area.
- Overall:
- 43% increase in click-through rate (CTR).
- Significant improvements in lead generation metrics.
Executing the Strategy
The Challenge
The family law firm faced several hurdles:
- Outdated GMB profiles with incomplete information.
- Lack of category relevance and keyword optimization.
- Inconsistent reviews and low engagement rates.
- Limited local citations and no regular GMB postings.
The Solution
SEO Specialist USA implemented a comprehensive Local SEO strategy that included:
- GMB Optimization:
- Updated business categories to reflect family law services accurately.
- Added detailed descriptions of services and products.
- Implemented keyword-rich content for GMB profiles.
- Included FAQs to address client concerns directly on the profile.
- Content and Posting Strategy:
- Published weekly Google Posts highlighting legal services, client success stories, and promotions.
- Added photos and videos showcasing the firm’s expertise and team.
- Engaged actively by replying to all reviews (positive and negative).
- Local Citations and Listings:
- Created and updated listings on 50+ local directories.
- Ensured consistency in NAP (Name, Address, Phone number) across all platforms.
- Keyword Targeting and Ranking:
- Researched and integrated high-intent local keywords into GMB profiles.
- Focused on “[City] family lawyer,” “divorce attorney near me,” and similar phrases.
- Improved rankings for queries that directly drove calls and appointments.
- Monitoring and Reporting:
- Tracked weekly progress using Google Analytics and GMB insights.
- Provided the client with monthly reports detailing growth in calls, clicks, and reviews.
The Impact
The Local SEO campaign delivered transformational results for the family law firm. Both locations now rank in the top three positions for critical keywords, driving consistent leads and inquiries. Clients searching for family lawyers in California are finding their services prominently, resulting in a substantial ROI.
Ready to Elevate Your Local SEO?
If you’re ready to drive more leads and inquiries for your business, contact SEO Specialist USA today. Let’s optimize your GMB and dominate local search results.