Project Overview
Our client, a tire wholesale brand, faced several challenges, including a website compromised by a malware attack, poor search visibility, and low dealer registrations. They partnered with SEO Specialist USA to:
- Recover from the malware attack.
- Improve technical website performance.
- Increase search visibility and attract new dealers to register and partner with them.
SEO Specialist USA tackled these challenges head-on, delivering a comprehensive SEO strategy that restored the website’s health, optimized it for targeted keywords, and drove measurable traffic and engagement.
The Highlights
Within just 6 months of implementing our SEO strategy, we achieved significant results:
- Organic Traffic Growth: Increased by over 300%.
- Dealer Registrations: Achieved a 45% growth in new dealer partnerships.
- Malware Recovery: Successfully deindexed all harmful URLs and restored the website’s reputation.
- Backlink Profile: Acquired 150+ high-quality backlinks from authoritative domains.
Additional key metrics include:
- Total Clicks: 19.9K
- Total Impressions: 595K
- Average CTR: 3.3%
- Keyword Rankings: Improved average position to 21.3, with 100+ keywords ranking on the first page.
GA4 Key Metrics include:
- New Users: 82k
- Active Users: 82k
Executing the Strategy
The Challenge
The client’s primary challenges included:
- Malware Attack: Their website had been infected with malware, resulting in deindexing and lost search visibility.
- Technical SEO Issues: Slow loading times, broken links, and a lack of structured data hindered their rankings.
- Low Dealer Registrations: Without strong online visibility, the brand struggled to attract dealers to its partnership program.
The Solution
SEO Specialist USA implemented a multi-faceted SEO strategy to address these challenges:
- Malware Recovery:
- Deindexed harmful URLs using 410 Gone status codes.
- Conducted a comprehensive security audit and resolved vulnerabilities.
- Re-submitted the clean website to Google for reindexing.
- Keyword Research & Optimization:
- Identified high-value keywords targeting dealers and tire wholesale.
- Optimized meta tags, headers, and on-page content around these keywords.
- Improved internal linking to enhance crawlability and relevance.
- Content Strategy:
- Published high-quality blogs targeting dealer pain points and industry trends.
- Created engaging landing pages tailored to dealer registration and benefits.
- Backlink Building:
- Acquired high-quality backlinks through paid guest posting on niche-relevant sites.
- Built citations and local listings to improve regional visibility.
- Technical SEO Fixes:
- Improved website loading speed by optimizing images and enabling browser caching.
- Fixed broken links and implemented structured data for better SERP visibility.
- Monitoring & Reporting:
- Utilized Google Search Console to track progress and identify new opportunities.
- Provided the client with detailed monthly reports showcasing traffic, rankings, and conversions.
The Outcome
By leveraging a robust SEO strategy, SEO Specialist USA transformed the client’s website into a high-performing platform for dealer partnerships. Within months:
- Organic traffic surged, generating consistent leads.
- Dealer registrations grew by 45%, surpassing the client’s initial expectations.
- The site’s domain authority improved, securing its position as a trusted resource in the tire wholesale industry.
Conclusion
This case study highlights SEO Specialist USA’s ability to recover compromised websites and drive meaningful growth through a data-driven SEO approach. If you’re looking to overcome technical challenges, boost your search visibility, and achieve your business goals, get in touch with us today to get started!