Driving Growth for a Tire Wholesale Brand After Malware Attack

Project Overview

A tire wholesale brand approached me with several critical challenges: their website had been compromised by a malware attack, they were struggling with poor search visibility, and dealer registrations were stagnant.

Strategic Goals:

• Recover from the malware attack
• Improve technical website performance
• Increase search visibility and attract new dealer partnerships

Key Challenges:

• Malware Infection: Site deindexed due to malware, wiping out visibility
• Technical SEO Problems: Slow speeds, broken links, and missing structured data
• Low Dealer Signups: Weak visibility hindered new partnership opportunities